Cheryl is a  Learning Doula--a person who supports others as they learn, unlearn and emerge into their wealth and possibilities. budding pioneer of the field of learning and development. She is an established personal accountability and self-help author and has formed her business around the principles of autonomy, authenticity, and the courageous questioning that she writes about. Her new book, The Last Evaluation (coming soon) visits these principles in the framework of genuine and seamless living and working.




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Real Learning Requires Meaning

March 10, 2018


The most dangerous phrase in any language is, "I've always done it this way". I guarantee you that most of today's providers of training, certificates, certifications, degrees, Master Class programs, Development retreats and every other type of information disseminating activity,  will give you more of the same because they've always done it that way...and they get paid for doing what's always been done.


A large part of the training, education, certification, and development industry is spent on chasing the latest developments in technology, research, the job market, and "best practices" in organizational learning—all of which change and improve at a dizzying pace. What do I need to know to get this job? What do I have to know to improve in this job? Which certification do I need to make more money in this industry! What knowledge do I need for my business to be more competitive? How can I use technology to learn faster? What information will make me a better parent, person, or boss? These might be a few questions (and frustrations) that are constantly on your mind as a student, entrepreneur, business owner, employee, unemployed veteran, or anyone seeking more knowledge. But real learning isn’t concerned with these questions. Instead, its focus is centered squarely on you—technology, jobs, job improvement, more money, certifications and competitiveness are only a means for you to get what you really need. Only by focusing the learning on you can Ypifany help create solutions that cater to the specific needs you have, and ultimately, that you will be willing to invest your time, trust, motivation, meaning, and resources. 

Current providers pose a clear and present danger to your wealth, growth, and future survival. Why? Because there is no context for the information they provide so no (or very little) learning is occurring. Your investments provide almost no lasting or sustainable return. This is deliberate because they want you to go back and invest time, money, hope, and trust in what you are essentially memorizing, using, then discarding.

Whey you are the context, you are the learning. Then you discover you don't need what they're selling at all. You become a connoisseur of your own learning and can, then choose what knowledge you want to create, seek, discover, and explore. 


Ypifany understands this and we make the request to be invited into your world to help educate your sight in your world.



Your World. For HR professionals, for example, the information must occur in the world of people management, the office, a meeting or while working with a customer. For IT professionals, it's the world of technology, cyber, bits, and bytes. For hairstylists it's the world of tools, hair types, scheduling, and customer service. For managers it's the world of programs, employee relationships, tactical decisions, and results. For executives and leaders it's the world of decisiveness, high-stakes, profitability, and relating to people across an enterprise.


For learning to occur,the relationship of the information to your reality--your context--must be apparent. When you learn with Ypifany...it is apparent.  


Begin Now. Your mindful investment of time, capital, effort, focus, and energy in a 30 minute precision mentoring and consultation session with me, on any learning topic, will spark your learning journey towards creating greater wealth, freedom, and meaning in your work and life. This 30 minute chat with me may be the only thing you need to understand the bounty of wealth that you already possess. 


Email Cheryl Abram at ypifany@gmail.com to schedule a Precision Mentoring appointment.



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